In the framework of the H2020 CropBooster-P project, together with its partners from Plant ETP, Wageningen University & Research and the Julius Kühn-Institut, Euroseeds worked on a research study about assessing the communication activities and needs of stakeholders around the topic of plant breeding innovation.
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The results were recently published in the open access article “Communicating about plant breeding and genome editing in plants: Assessment of European stakeholders, sources, channels, and content” in the Journal Food and Energy Security.
Our analysis suggests that, in general, a high level of trust is associated with representatives from academia, and that safety-related aspects, transparency and sustainability are considered very important topics across the different stakeholder groups. In addition, social media seem to play a subordinate role for inter-stakeholder communication but is of higher relevance for reaching out to the public.
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