Our aspiration
The European seed sector is committed to contributing to ever increasing quality standards of the food we eat, regarding health and nutrition value, as well as taste, flavour and attractiveness.
Our challenge
Not only do eating habits and consumer preferences evolve over time; the need to promote and develop quality foods, and healthy diets and lifestyles, is also of principal societal importance to fight obesity, allergies, coronary heart disease, diabetes and other chronic illnesses.
Our response
Research and development in plant breeding are major drivers for the creation of improved plant varieties. They better meet consumer demands and address some of the key challenges we face in our diets. Breeders have made an enormous contribution to the availability of healthy and nutritious produce, making it available all year around, and with a longer shelf-life.
